Our Investment Policies, Explained Simply
Clear, founder-friendly policies to help you submit your proposal with confidence
Our Investment Policies
At Angel Rupee, we believe in keeping things simple, clear, and founder-friendly. This page explains how we look at proposals, what we prefer, and how decisions are made — so you can approach us with confidenc
What Stage Do We Invest In?
First-time entrepreneurs are welcome to approach us as soon as they have these four key documents ready:
Business Concept Note
Financial Projections
Go-To-Market Strategy
Team Details
For existing businesses, we support capital requirements and capital restructuring at any stage of your business journey — from inception to scaling up and beyond
Which Sectors Do We Invest In?
We consider proposals from any sector as long as:
- The problem you’re solving and business scope are clearly defined
Your USP and operations strategy are sound
The leadership team is in place
Financial projections are sensible and realistic
The go-to-market plan makes strategic sense
Sectors we’re especially keen on:
Real Estate
Education
Technology
Hospitality & F&B
Retail
ITES
E-commerce
Social Sector Innovations
But don’t let this list hold you back.
If your business makes sense, we’ll be happy to consider it.
Our Decision Process
Once you submit your proposal, here’s what happens next:
Acknowledgement of Proposal: within 3 days
Request for Additional Information (if required): within 10 days (with a 15-day deadline for your response)
Escalation to Investment Committee: within 3 days of receiving a complete proposal
First Input from Committee: within 3 days
Meeting with Founders / Pitch: scheduled on the second or fourth Friday of the month
Follow-up & Due Diligence: up to 2 weeks
Issuance of Letter of Intent (LoI): within 3 days
Documentation & Onboarding: up to 1 week
We keep our process structured and transparent, so you’re always aware of where your proposal stands.
Ownership Requirements
At Angel Rupee, we take a balanced and fair approach to equity ownership.
We deeply value sweat capital, intellectual capital, and financial capital — all three matter equally in building successful businesses.
Our equity expectations are reasonable and always aligned with the growth potential of the business and the commitment of its founders.
Recommended Reading: Slicing the Pie Handbook — a great resource for understanding fair equity distribution in startups.
Ready to Elevate Your Business? Let’s Talk
Whether you’re looking for funding, restructuring advice, or growth strategy — our team is here to help
